Lead messaging across all GTM, Brand, and Creative functions for GlossGenius as it navigated a rebrand and evolved into an AI-first business management platform for the beauty, wellness, and health industries.

Wrote 400+ paid ads, rewrote 50+ webpages, lead copy on 10+ campaigns and feature launches, and supported 30+ marketers by creating an ownable brand voice that could break through the noise of an oversaturated market.